Located in Albany, the Times Union Center is upstate New York's premier sports and entertainment facility. Home to the Siena Saints Division I men's basketball team and Albany Devils AHL hockey team, the Times Union Center hosts a variety of events ranging from concerts to family shows to sporting events.

With 17,500 seats, the arena has had the privilege of hosting concerts such as the Rolling Stones, Cher, U2, The Eagles, Fleetwood Mac, Justin Bieber and more! We pride ourselves on having something for everyone. From kids to the sports fans, the Times Union Center welcomes approximately 600,000 patrons annually to events like Disney On Ice, Monster Trucks, Arenacross, The Home Show, The Auto Show and Ringling Brothers Barnum and Bailey Circus.

Averaging nearly 150 events a year, the arena has had the pleasure of hosting some of the most historical events in NCAA history and we look forward to continuing our partnership with the NCAA.

In 2001, the NCAA Division I men's ice hockey Frozen Four sold out the arena and Boston College was crowned NCAA champion for the first time in the school's history. In 2002, Cael Sanderson completed his NCAA career undefeated by winning his weight class at the NCAA Division I Wrestling Championships in Albany, and in 2003, Syracuse University won the NCAA Division I men's basketball East Regionals in front of a sold-out crowd at the Times Union Center.

Times Union Center has been honored to be named in the Top 10 Venues in the world five times. We have won four Prime Site Awards and been named SMG Building of the Year 3 times. I firmly believe that you should make the Times Union Center part of your marketing / advertising budget. It simply makes good sense! Aside from the conventional mediums you may be using, the Times Union Center opens up a new world of opportunities for your company. Click here to view the Times Union Center rate card. REMEMBER, THERE IS ONLY ONE TIMES UNION CENTER, AND YOUR COMPANY SHOULD BE PART OF IT!

Ribbon Boards Show your 15-second static or animated advertisement on the two (2) Times Union Center ribbon boards before every event! Grab the attention of our captive audience with our state of the art digital LED boards. Click here to see a ribbon board in action!	Scoreboard Commercial Show your 30-second spot on the Times Union Center video scoreboard before every event. With 175 events annually and nearly 750,000 patrons this is a nice option to advertise to a captive audience. Your commercial will also play on the 55 TV sets around the arena concourse and in our suites.	Outdoor Marquee The backlit top panel is 41 feet across and 5 feet high, and is located on the front of the arena facing the I-787 access ramp to the Empire State Plaza. It is illuminated 24 hours a day, 365 days a year. The bottom panel is 20 feet wide and 5 feet tall.
Web Banners Sponsor will have a banner on www.timesunioncenter-albany.com with a direct link to your company?s home page. Times Union Center?s website gets 145,000 hits on an average weekday, and 220,950 hits on the weekend. Your banner will be up for one (1) year and on a rotational basis with three (3) other companies. Web banners appear at the bottom of every page of the website!	TU Center Parkway Signage measures 6 feet by 22 feet, located above the main entrance of the Times Union Center Parkway. This location also looks down on on and off ramp to the Empire State Plaza. An average of 50,000 cars per day travel these ramps.	Concourse Diorama Back-lit signs on the Times Union Center concourse are visible for all arena events. All signs are 3ft. high by 5ft. long, and are located directly above the concession stands in high traffic areas.
Entrance / Exit Signage Sponsor will have two signs 3 feet high and 10 feet long. These signs are back-lit and maintained by Times Union Center.	Quad 1, 2, 3 Signage Sponsor will have signage in all three restroom quads. These are the only signs in these quad areas. These signs are 3 by 3 feet and are back-lit. This is a unique location that won't be lost with other advertisers.	Entrance Kiosks Your message would be seen on two 46 by 68-inch high backlit signs in the front atrium (South Pearl Street main entrance) of the arena.
25- by 11-foot Wall Banner Advertise your product with this 25- by 11-foot front-lit banner located by the entrance and exit doors of the arena.	8- by 8-foot Wall Banners Sponsor will receive an 8- by 8-foot banner to be located on the main concourse wall. There are a few different locations available by concession stands, entrance and exits, and along the main concourse. This banner will be attached to the wall and maintained by Times Union Center.	Showcase Signage Sponsors will have the opportunity to display their message in the inner bowl area of the arena. Available backlit sign dimensions are 15 feet across and 3 feet tall and are visible for all events.
Floor Access Signage "Floor Access" backlit signs that hang above the entrances on both sides of the concourse. The space on each sign available is 48 inches wide and 14 inches high. These units are double-sided, with four panels available for sponsors.	Email Banners Get banner placement on Times Union Center emails. Approximately 2 - 3 emails sent out weekly to approximately 400,000 subscribers combined. This is a great way to drive people to your website and increase your own email subscriber list! Contact our sales team to discuss the frequency levels that are available.

Annually, The Times Union Center hosts a variety of sports, entertainment and family events that are available for sponsorship and promotional partnership. Event sponsorship entitles the corporate sponsor unique promotional access to activate consumers who will see, hear and interact with their message and product. Starting with the advance advertising campaign, and continuing until well after the event, the corporate sponsor will have multiple opportunities to reach the audience with repeated promotional exposure. Sponsorships are also ideal for corporate entertaining. Premium seating combined with hospitality areas for pre-event or intermission enjoyment is an effective way to entertain executives, clients and prospects. The Times Union Center staff is also prepared to respond to your special requests.

Examples of events that can be sponsored are: Monster Trucks, Arenacross, Siena College Basketball and Section 2 Class AA Boys High School Basketball. Sponsorship of these and other events also includes amenities such as video scoreboard messaging, promotional opportunities, corporate suite usage, hospitality benefits, ticket access and more.

Thank you for considering the Times Union Center advertising and sponsorship opportunities. We look forward to building a relationship with you through one of the aforementioned opportunities. Your company will also have access to tickets before they go on sale to the public and priority seats at all Times Union Center events. If you need any additional information, please feel free to contact me at your convenience.

Gary C. Holle
(518) 487-2010